Precision Farming, or Can a Cow be a Sensor?

Precision Farming, or Can a Cow be a Sensor?

Over the weekend, I had a chance to read an excellent book called “A River Runs Again”, by Meera Subramanian. Written in the “sandals on the ground” journalistic style, Subramanian uses fluid prose to document her travels across India and her interviews with various people and entities. However, this is not just another book, listing the environmental and social issues faced by a developing country. The difference in this book, which is divided into sections based on the Five Elements–…

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3 ways for ISVs to take advantage of their customers’ reduced IT spend

3 ways for ISVs to take advantage of their customers’ reduced IT spend

Yes, you read it right – reduced IT spend… In case you missed it, there were a couple of conflicting reports released by the IT forecasting gurus Gartner and Forrester a few weeks ago. According to Gartner, “Worldwide IT spending is on pace to total $3.5 trillion in 2015, a 5.5 percent decline from 2014. Analysts attribute the decline to the rising U.S. dollar. In constant-currency terms, the market is projected to grow 2.5 percent. In Gartner’s previous forecast in…

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Behind the Curtain: Similarities between Bollywood and Technology Services

Behind the Curtain: Similarities between Bollywood and Technology Services

On a lazy Saturday afternoon, browsing through my RSS feeds (do people still do that in this age of dynamic newsfeeds from every social media outlet?), I came across an article in LA Times, which talks about the Indian film industry moving beyond Bollywood. I was instantly intrigued, especially since the title was provocative, and I had been thinking about Bollywood and technology after attending a concert by the celebrated Indian music composer, AR Rahman recently (which was sponsored by…

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Uberization’s new frontier: Auto Sales?

Uberization’s new frontier: Auto Sales?

Disclaimer: I don’t own a Tesla (yet!). Much has been written about the disruptive business models by companies like Uber and AirBnB. Having used their solutions successfully in three continents, I am a big fan of their services. (Apparently others are too, as we see new terms like “Uberization”, “Sharing economy” and “Peer to peer economy” on a daily basis…) In fact, there was a recent article about Uberization of air travel, but that is a much more complex undertaking, at least…

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Four lessons for selling IT services from a Bazaar

Four lessons for selling IT services from a Bazaar

A man walks into a bazaar… No, this is not a setup for a joke, but observations from a person forced to sit on the sidelines of a Bazaar – and the lessons learnt from that experience. First of all, most of you know what a Bazaar is – essentially a network of streets lined with small stalls and shops, selling a variety of products. In fact, I found out that there is a term called the “Bazaar Economy” –…

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Using #facebook to contact your #physician?

Using #facebook to contact your #physician?

When was the last time you contacted your physician through facebook? Don’t worry – you are not alone.. a recent study found that of a sample of 2,500 CVS Pharmacy customers, 37% reported contacting their physician via email and 18% through facebook. As the study quotes, “Patients were interested in using Web-based tools to fill prescriptions, track their own health, and access health information (37–57 %), but few were currently doing so (4–8 %)…” So why is this the case, when patient-physician communications are…

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Three ways why a Salesperson is a Monk and a Warrior

Three ways why a Salesperson is a Monk and a Warrior

“Sorry, we selected the other vendor…” That is a phrase every salesperson has been told multiple times – and every time, for most salespeople, it leads (or at least it should!) to emotions like disappointment, guilt or intense introspection. So why do we continue in this profession, versus something which can provide a steady, predictable income and emotional balance? As part of the sales journey, most salespeople try to go through training, or at least read some of plethora of…

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Why are companies focusing on Millennials?

Why are companies focusing on Millennials?

It’s yet another play in the millennial mania that is overtaking all manner of businesses, and seems to be getting more obsessive by the day. Not since the baby boomers came of age has a generation been the target of such fixation. But this has a 21st-century style of urgency — with 24/7 micropandering, psychographic analysis, a high-priced shadow industry of consultants and study after study. (A few from recent days: how luxury brands can connect with millennials; what millennials…

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9 Powerful Life Lessons from Studying with a Monk

9 Powerful Life Lessons from Studying with a Monk

Interesting observations… One which is related to my field: 3. Real wisdom in life comes from doing something and failing. Prior to starting meditation, I used to get upset when I’d try something and fail. I’ve been in sales since I was sixteen. I remember going to work and getting so angry with myself because I didn’t get a sale. If I ever got rejected, I’d get upset with myself, and I’d want to quit my job. But I just…

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The 7 Deadly Sins of Social Media

The 7 Deadly Sins of Social Media

#4: Overreact Business owners and marketers who are using social media for the first time in order to promote their business, or interacting with the general public through social media for the first time, have to quickly adapt to the negative nature that accompanies much of the engagement on social networks. It’s important to not overreact to rudeness or negative comments from people on the social channel. If a business owner loses their cool inside a physical store, it’s only seen…

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