The byproduct of that is that we often see a five-fold explosion for every data point that someone has in the organization. We’ll often talk to CIOs, and they might say that they have a petabyte of information. But when you drill down a little further, it turns out that in terms of unique information, they might only have about 200 terabytes. And that bloats up to a petabyte because they copy all that data into a staging area, and then they copy that into data warehouse, and then they create data marts on top of that. And then, to try to improve the time between creation and consumption, they add a tremendous number of indices, rollups and various other materializations with the data to try to help it run fast enough to be effective.